Landing Page Checklist: Turn Clicks into Booked Appointments

Most local ads fail after the click. Your landing page is where people decide to call, book, or bounce. Use this quick checklist to fix the page before you buy more traffic.

1) Message match

Your headline should mirror the ad. If the ad says “Teen Counseling in Tulsa,” the page should say it too—up top, big, and clear.

2) Above-the-fold essentials

• Clear H1 (service + city)

• One-sentence subhead that reduces fear (e.g., Evening sessions available. Simple intake.)

• Primary CTA button (“Book a Free Consultation”) visible without scrolling

• Contact option (call or text) for people who don’t like forms

Need help implementing these fixes? Our Marketing Funnel Builds turn clicks into booked appointments.

3) Social proof (without case studies)

Use short, anonymous proof lines you can stand behind:

• “Clear reporting and steady improvements every month.” — Oklahoma business owner

• “We finally understand where our leads come from.” — Local services company

4) Benefits > features

Show outcomes in plain English. Example for a med spa: Fewer no-shows, faster follow-ups, clear pricing before they book.

5) Form best practices

• Keep it short: name, phone/email, and one qualifier (service or city)

• Use a friendly headline (“Tell us a bit about you”) and clear privacy line

• Send to a thank-you page with what happens next

6) Mobile first

Check spacing, tap targets, and sticky CTA. Most local traffic is mobile—design like it.

7) Speed & clarity

Compress images, avoid heavy animations, and keep copy scannable with subheads and bullets.

8) Connect follow-up

Don’t lose leads after they submit. Connect reminders and confirmations with Systems & Automations, or Contact HMG for help prioritizing what to build first.

9) Quick QA before launch

• Does the headline match the ad?

• Is the primary CTA obvious on desktop & mobile?

• Is the form short and friendly?

• Are tracking and thank-you pages working?